Hello, welcome to my blog! My name is I Gusti Ayu Azarine Kyla Arinta, but I’m usually called Arinta, Rinta, or Rintachos. I strive for a life of passion and intensity. I want to know what it means to be fully alive and how I might be able to contribute to the society through the knowledge I’ve acquired by answering my inner passion. I want a life with meaning and purpose.
My continuous journey of self-searching started when I enrolled as an International Relations student in Universitas Gadjah Mada, Yogyakarta, Indonesia after became inspired by the wonder of the world through my short year as an exchange student at Fremont High School, Utah, United States of America. I’m deeply fascinated by the common universal values agreed by humans coming from a different culture, race, ethnicity, and religions. It then continues after I graduated. Because the idea of performing uninspiring work for the sake of a paycheck is invariably off-putting to me, so I decided to work for a non-profit organization. My first work was at an NGO called Global Entrepreneurship Program Indonesia (GEPI) where I work as a Program Officer and learned about event managements and project managements. But, eventually, I stumbled onto something that deeply moves or inspires me which is storytelling – through a digital platform. There are many impactful and inspiring programs, events, and initiatives in the world and yet not many people will know about it if no one is there to tell the story, and that’s where I fill in the gap. I relinquished my values for a while to learn more about digital storytelling by working at Growmint Digital Agency, a local aspiring digital agency in which I worked as a Social Media Specialist and later as a Creative Content Specialist. But alas, if anything, the least thing that I want to do is to sell things that people don’t need with money they don’t have for the sake of big corporation’s profit. After a long year of struggle and a sense of looming falseness that refuses to go away, I finally arrive at a destination that answers all my call about the search for meaning.
I still sell things now, more broadly even. At first, I only learn how to use social media platforms to sell stories and encourage people to do the action of ‘buying.’But, Now, I find out how to use website and many another digital platform to sell stories, but, it is the story worth selling for: the story about the importance of arts and culture. I currently work as an Arts Programme Officer for the British Council in Indonesia, specializing as their Digital Communications person.
If F. Scott Fitzgerald said ‘Show me a hero, and I’ll write you a tragedy’, what I’ll tell is ‘tell me an inspiring story about your brand and I’ll make it viral’.
My blog is my training ground, I write a variety of stuff in here to hone my writing skills. But, mostly, I’m interested in literature, books, films, music, arts and culture, socio-cultural and urban issues. I write a lot about Jakarta because this city shapes me to become who I am and I write a lot about books as well because that’s kind of my forte and I am also who I am because of the books I’ve read.
So, welcome to my blog, I hope you find something inspiring, eye-opening, or moving – I truly hope you do because there is no greater joy than being able to inspire someone’s life by the practice of writing. Let’s explore the world and let me end this with one of the most poetic advertising copy ever written:
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”